Month: December 2017

Social media marketing refers to the practice of promoting products, services, or brands through social media platforms to engage with potential customers, increase brand awareness, drive website traffic, and generate leads or sales. It involves creating and sharing content on social media networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others to connect with target audiences and foster meaningful interactions. Key components of social media marketing include: Content creation: Developing engaging and relevant content, including posts, images, videos, and stories tailored to the target audience and platform. Audience engagement:…

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As of my last update in January 2022, several digital marketing trends were gaining traction in Kenya. However, it’s important to note that the landscape may have evolved since then. Here are some trends that were prominent: Mobile Marketing: With the widespread adoption of smartphones, mobile marketing continues to be a significant trend in Kenya. Marketers are focusing on optimizing their campaigns for mobile devices, including mobile-friendly websites, SMS marketing, and mobile apps. Social Media Marketing: Social media platforms such as Facebook, Instagram, Twitter, and WhatsApp are highly popular in…

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Digital accessibility refers to the practice of designing digital content and technology in a way that ensures people with disabilities can perceive, understand, navigate, and interact with it effectively. Here are several reasons why businesses can’t afford to ignore digital accessibility: Legal Compliance: In many countries, including the United States with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG), there are legal requirements for digital accessibility. Failure to comply with these regulations can result in lawsuits, fines, and damage to reputation. Wider Customer Base: By…

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